2:16
أُو۟لَـٰٓئِكَ ٱلَّذِينَ ٱشْتَرَوُا۟ ٱلضَّلَـٰلَةَ بِٱلْهُدَىٰ فَمَا رَبِحَت تِّجَـٰرَتُهُمْ وَمَا كَانُوا۟ مُهْتَدِينَ
ulāika alladhīna ish'tarawū l-ḍalālata bil-hudā famā rabiḥat tijāratuhum wamā kānū muh'tadīna
They have bought error in exchange for guidance, so their trade reaps no profit, and they are not rightly guided.
These are they who have purchased error for guidance, so their commerce was profitless. And they were not guided.